Marketing can be the largest part of your budget, but thanks to social media, you can do a lot for your business at little or no cost. If you have time to invest or an employee that you can assign this task to, Twitter can be your biggest customer service resource. Many people head straight to Twitter when they want to compliment or complain about a service. Having an eye here gives you the advantage of a quick response which may lead to making that customer happy faster, turning complaints into compliments on your customer service department!
If you have less time to invest or limited staff, Facebook should be your best friend. As long as you manage your time wisely, you can strategically remind people of your business. The key, though, is to be social. Use big events in your “friends’” lives to send something via real-world mail. Take a few minutes each day to interact with people, about what they’re doing, and in turn, stay on the top of their mind. Remember to make social media about them, not you.
Contributors: Cat Smith from Get Social with Cat