Familiarity With Industry-Specific Subject Matter (3/29)

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Spinstak Growth Agency is a boutique marketing agency for safety and industrial MRO professionals. Spinstak believes that it is crucial to have in-house content writers for any small to medium-sized business in a niche industry. In-house writers are extremely advantageous for these types of businesses because they’re able to be completely immersed in the subject matter for which they will be writing.

In-house writers are able to become more familiar with their subject matter, their company’s brand, and brand guidelines. Freelance writers often require a lot of additional research to understand the company’s style, industry, and position in the market. On the other hand, in-house writers experience this company and industry-specific information every day, improving their knowledge of the subject matter and, in turn, improving their writing.

ContributorsStephanie Kidd from Spinstak Growth Agency

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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