LinkedIn has been a great tool for our business. We’ve been able to generate a large amount of sales leads using the massive built in audience LinkedIn has to offer. A great way to utilize the social aspect of LinkedIn is to find a potential lead that is a 2nd connection (your contact’s contact) and ask your 1st connection to introduce you to him or her, this easily breaks the ice and makes the cold approach much warmer.
Lastly, the platform is a great place to get your creative juices flowing. The community is very active posting the latest and greatest of what businesses have to offer.
Contributor: Zygimantas from wise team