Ok, so one thing you absolutely should be doing: applying for a verified Twitter profile. Rightly or wrongly, people see those blue checkmarks as signs of authority, instead of what Twitter intends them to be (signs of authenticity). Anyone who is part of a consumer facing business should be elgibile and I’m sure that spending more time on the platform helps in that regard. Plus, Google tends to love the platform in search results and we all know that we get Googled pretty often these days.
Contributors: Mark Aselstine from Uncorked Ventures Wine Club