Endorsed by Seth Godin, Jack Canfield, and many others, Guerrilla Marketing to Heal the World lays out a strategy for marketing based on marketing products and services that address. The book makes a strong business case for businesses to identify/create/market profitable offerings that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance–and shows the strategic profitability benefits in doing this, as well as the severe marketing hazards of NOT making this strategic leap.
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Contributors: Shel Horowitz from Going Beyond Sustainability