As a profitability consultant for green and social entrepreneurship businesses, I show businesses how they can go beyond mere sustainability (keeping things the same) to regenerativity (making things better) by developing and marketing profitable products and services that turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.
As I got deeper into this work, I realized there wasn’t a book that really covered the big picture on this, though I found several that covered various pieces of it. So I wrote my 10th book, Guerrilla Marketing to Heal the World published by Morgan James and (endorsed by Seth Godin, Chicken Soup’s Jack Canfield, and many others). Using examples ranging from Fortune 50 to solopreneurs, I make a clear business profitability case for addressing these huge issues.
The book offers practical advice to businesses of any size, and includes profiles of several practical visionaries changing the world at a profit, as well as guest essays from Frances Moore Lappe (Diet for a Small Planet), Cynthia Kersey (Unstoppable), and two others.