While not exactly a sales book, this is a book is a classic and must read for every sales professional. The best marketing is word of mouth, it’s free and it’s powerful since you have instant positive influence. Learning to build a business based on referrals starts with this book. This book provides the tools and understanding necessary to have the empathy to inform your prospects how your product is in their best interests.
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Contributors: Jared Viernes from Sunflower Real Estate