While categorized as a business & self-help book, in my opinion, it is one of the all-time greatest marketing books. Dale Carnegie’s lesson covers how to influence others to take the desired action through communication — which is exactly what marketers are trying to do on a large scale every day.
Some of my favorite tips from the book include: If you want others to like you, don’t criticize them; If you want to make a good first impression, then smile; and Never tell others they are wrong because they will only resent you. All of these lessons can aptly be applied to marketing and sales.
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Contributors: Nathan Heider from Campaign Creators