This is the first running shoe built from the 3D scans of 100,000 runners’ feet. These scans and specifically 7 of 12 total data points captured from the scans helped inform the build of the shoe last, a 3D mold which serves as the basis for shoe construction and accounts for shoe dimensions including heel width, instep height, and toe box depth, among other points.
The data comes from the 3D scanning technology fit id™, which the brand, alongside tech company Volumental, launched in-store in 2017 as a new tool to help Fleet Feet’s outfitters further personalize product recommendations for its customers by analyzing data pertaining to foot shape and size.
The Ikoni would make a great gift for any runner because its designed to distribute force to targeted areas of the shoe, amplifying momentum and efficiency that can lead to a longer and faster run.
Contributor: Fleet Fleet Inc.