Zak Parker
To create a compelling message, you should put your focus on the data that backs up the importance of your pitch. The inclusion of numbers, statistics and other metrics in your pitch not only gives journalists rock-solid information to draw conclusions from but also boosts your credibility. In fact, a recent report from Cision stated that “60 percent of reporters believe the public values facts over opinions or feelings”.
Contributors: Cassie Gonzalez and Mike Melvin from OnePitch
