Zak Parker
It’s extremely important that influencers fall within the circle of your brand and audience. Just because an influencer has a large following does not mean that partnering with them will prove beneficial to your brand. Meltwater offers a number of tools to build a successful strategy on the appropriate social media platform.
Your brand’s goals should align with your influencer’s goals so that both parties can be satisfied with the partnership. Communicating mutual goals at the start of the campaign will help avoid any problems throughout the partnership. In addition to qualitative goals, setting quantitative goals or KPI’s proves helpful in establishing a more successful campaign.
Contributors: Julien Malet from Online Optimism
