Reaching out to influencers is a tried and true marketing technique. Reaching out with a dating app allows you to create more of a story around your product. Hollywood have been doing it since the beginning of time, promoting their product through a will they, won’t they romance. An influencer using your app as a story, not as a product, shows real life exposure and creates it’s own curiosity. Imagine your favorite influencer waiting to hear back from a ‘match’ or deliberating over profile pictures. It’s a mutually exclusive story that pulls your app from marketing to use. Next level of this concept is influencer couples. Two influencers who’s love is sparked through your app.
Contributors: Nate Masterson from Maple Holistics