It can be tempting to write content or base your marketing efforts on the latest trends and fads. However, you must always remember that evergreen content, or content that will always be interesting to readers, presents an immense amount of value in terms of SEO. Ranking highly on content that readers consistently search for will enable you to drive traffic to your website/business all year round. While writing about recent trends can be tempting, don’t forget to lay a solid foundation of evergreen content along the way.
Contributors: Tom B. from This Online World