With so much going on in your business, where is your expertise? Do you have the time or a desire to learn what site optimizations, internal and external link development or any SEO tactics are? Or is your passion better served in other areas of your business? Most people don’t realize that SEO isn’t a one-and-done marketing. Search engines update their algorithm regularly so without someone managing the online web presence, you wouldn’t know when an update happens. Hiring an SEO expert is adding someone to your team who is focused on monitoring and managing your website. Rather than you trying to decipher SEO and learn all the tactics, you should spend the time doing what you love and excel at. Hire someone you can trust to take care of your website and keep things running.
Contributors: Laurel Teuscher from Stryde