In the early days of search engines, it was a popular (and successful) strategy to place as many keywords as possible into website content like blogs and articles to rank high on search results. The result was a less than ideal experience for the user because the content would not always make sense because of the forced word count (basically gaming the system). Google now actually penalizes you for keyword stuffing and rewards the content based on relevance to the search. In fact, Google originally got rid of these algorithms in 2008 and then again in 2012. The key take-a-away here is to create quality and relevant content.
Contributors: Peter Mikeal from Small Footprint