Before you approach an agency for your rebrand, you should understand what the rebrand needs to accomplish. Has your company grown out of touch with your current consumer because your logos, colors and brand voice are outdated? Then you’ll want this rebrand to make you more relevant in the modern consumer landscape. Have more competitors come into your space and you want to differentiate? Then differentiation is one key thing you’ll want to accomplish. Without this, an agency, who does not know your business best will be left to figure this out and will, most of the time, charge for the time spent doing this.
Contributors: Keith Clingman from Studio7