When you are just starting out, LinkedIn is a great source of leads, because it provides easy contact with your target audience. It is just simple messaging, but building your business network like this is really helpful. It may be because LinkedIn messages don’t feel so official compared to cold mailing for example. Besides, when you personalize them they just feel nice to receive. If you are still leery about using LinkedIn messages, consider gb whatsapp which allows chatting, voice, and video calls.
Contributors: Sebastian Bereś from INVO Technologies