Zak Parker
While they might give a visitor and site crawlers the opportunity to venture onto a new domain, outbound links help your SEO. Outbound or external links let you properly cite authors and publishers, making your content richer and more credible. You can use “no-follow” alt tags when linking to a website with a low domain authority score, or in paid ads and members-only internal links. Link out to no more than three authoritative sources per page. Your sources should be deliberate and meaningful as search engines learn to rank content based on how much they trust your content to be true (e.g., relevant or factual).
Contributors: Terese Kerrigan from Backlink Queen
