In addition to sharing your content in places where readers are most likely to engage with it, make sure your site has sharing buttons so that readers can share it with their friends and followers. For example, while we get a lot of our engagement on Facebook by sharing it there ourselves, we also get a ton of organic engagement on Pinterest. Our readers love Pinning our content, and we make it easy for them by having the share options right on the site.
Contributors: John Sousa from 301 Digital Media