Make use of your LinkedIn headline! What does your LinkedIn headline say right now? Is it just a copy and paste of your current job title? It probably is and that’s a massive waste.
You see, your headline is, in fact, your most prized piece of advertising space on LinkedIn. It’s the line of text users see below your name every time you leave a comment or look at someone’s profile. What you should use your headline for is pitching you or your services. Instead of saying, “David Vallance — Head of Content at LeaseFetcher”, you could say, “David Vallance — I help leasing brokers find more leads”. With a value proposition in your headline, your profile is always selling, which helps generate interest and attract more business.
Contributor: David Vallance