Never assume to know your customer or what they want and need. It’s easy to think that just because someone bought one of your products that they are interested in other similar ones. Truth is, there are so many cases where this wouldn’t be true. And your message to market match falls off a cliff.
Instead, ask them exactly what they want right now. Once you have that information your conversions will increase instantly. A great way to do this is to run surveys, embed them at multiple points in your campaigns, make them automated and run them continuously.
Contributor: Grace McKenzie from responsesuite.com