Never Lose a Customer Again (4/10)

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I LOVE the book Never Lose a Customer Again. It takes the conversation beyond customer service to the customer experience.

The model the author presents shows the entire customer journey and points out the missed opportunities to both attract (that costs more money) and retain great customers. As a small business owner, it clarified why I’ve been successful by putting my philosophy into words. For those struggling to get repeat business or are not retaining their clients a year later (which she points out is commonly the case), it helps you to deduce where in the cycle the problem exists and what to do about it.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Sarah McVanel from Greatness Magnified

Written by Ben Skute

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