It’s how ride-sharing apps like Uber and Lyft are doing it. By providing steep discounts to would-be customers, it makes it almost irresistible to at least give the app a try. Once people try it, they’ll be able to judge whether your app’s interface and flow are in fact better than the apps they’ve been relying on. It doesn’t need to be a cash incentive you offer; not all apps are commerce based. But you should offer something of value that your ideal user would be tempted by.
Contributors: Alice Donoghue from TheAppLabb