Zak Parker
A rebrand should be seen as an opportunity to go back to the roots of a company’s reason for being. It is a unique chance to re-think an organization’s deeper meaning, then connect it to re-envisioned shared values and launch in an all-encompassing way, touching company culture as much as marketing and sales. A rebrand is a huge opportunity to convey where a company is heading to the internal and external audience. From a visual and verbal point of view, be clear on how far you want to pivot or evolve versus benefiting from your brand legacy. A rebrand is as exhilarating as it is daunting, and all for the same reasons.
Contributors: Fabian Geyrhalter from FINIEN
