Opportunity to convey where a company is heading (7/18)

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A rebrand should be seen as an opportunity to go back to the roots of a company’s reason for being. It is a unique chance to re-think an organization’s deeper meaning, then connect it to re-envisioned shared values and launch in an all-encompassing way, touching company culture as much as marketing and sales. A rebrand is a huge opportunity to convey where a company is heading to the internal and external audience. From a visual and verbal point of view, be clear on how far you want to pivot or evolve versus benefiting from your brand legacy. A rebrand is as exhilarating as it is daunting, and all for the same reasons.

Contributors: Fabian Geyrhalter from FINIEN 

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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