Taegan Lion
Hands down my favorite book on paid advertising is Pay-Per-Click Search Engine Marketing: An Hour a Day. The reason is that it while it’s a Google Adwords book, it provides an incredibly thorough walk-through of understanding intent, doing keyword research, and is easily digestible. Anyone who gets this book will not only become good at Adwords, but they will also become capable in most aspects of paid advertising.
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Contributors: Joey Montano from Jomonjo
