Offer the content your competitors are too scared to give away for free. Thanks to the internet customers are now accustomed to conducting their own research before choosing to purchase product or service.
By providing those customers answers during the research phase of their buyer’s journey, you’ll have the opportunity to get in front of them before your competitors do and to show them you know what you’re talking about.
Positioning yourself as a thought leader in your space is a powerful marketing technique.
Contributors: Chris Hornak from Blog Hands