Positioning – Al Ries and Jack Trout (10/32)

Positioning is all about content marketing, and the importance of placing yourself between your competitors and the customer. The authors argue that positioning yourself as an industry leader a must for content marketing. The book describes various techniques on how to gain a foothold in the market by exploiting your competitor’s weaknesses.

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Contributor: Nate Masterson from mapleholistics.com

Written by James Metcalfe

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