Having a clear marketing direction and end goal in mind with your social media content makes or breaks the effectiveness of social media engagement. Some people think posting a slew of whatever crosses their mind for content every day, without strategy, accounts for successful social media marketing. This couldn’t be further from the truth! Are you providing value to prospects in your target demographic through what you share? Is your content in line with activity building your brand? Having an end goal in mind with the “why” behind your social media tactics is key in a successful social media strategy.
Contributors: Eric Hobbs from Technology Associates