1. Relevance (to both parties). This is the main one because it’s what makes sure each side reaches their target audience and provides value with that guest post.
2. Actionable tips. At least one actionable tips should be directly related to the writer and the outlet, to drive leads for both sides.
3. Reliable sources. These add to the credibility of both the writer and publisher.
Contributors: Rachel Andrea Go from RGO – Rachel Andrea Go