The first major revision of Verne Harnish’s best-selling business classic “Mastering the Rockefeller Habits,” this book shares practical tools and techniques for building an industry-dominating business. By using advice gained from helping tens of thousands of CEOs and other executives successfully scale their businesses, the book illuminates how everyone in an organization can get on the same page in helping their firm to aid in their company’s growth.
The book’s goal is to create a company with an engaged team, with customers doing your marketing for you, and where everyone is making money. “Scaling Up” is a great book for any marketer to show how to align their organization to create something much bigger and better than they ever thought possible.
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Contributors: Sam Olmsted from Align