My all-time favorite Marketing book is Seth Godin’s Permission Marketing.
In this age of information overload, being on customer’s side is very important. In Permission Marketing, Seth explains why it is important it is to build a relationship based on customer’s consent and convenience. Instead of interrupting their experience seek permission to educate them about your product or service. The reason Marketers are not the most loved community is that we interrupt people and ruin their experience of watching a movie or driving the highway. Instead, we should focus on building long-term relationships to create trust.
Contributor: Charu Babbar
Aboout: Charu is a newbie in the world of entrepreneurship. After a successful stint of ten years in software Marketing with corporations like Oracle, IBM, and Adobe, she decided to establish her identity beyond big corporations and designations.