Short and actionable (5/22)

List item

No Title

No Description

Source

Ensure the tagline is short and actionable and that it tells the audience something about your company that the logo and name not already convey. A great tagline for an established company conveys a feeling, whereas it is advised for new companies to launch with a more descriptive tagline (eg: ‘sport innovations for every athlete’) that over time, as the audience starts to understand the offering, can morph into a more emotionally charged line (eg: ‘just do it.’). 

Contributors: Fabian Geyrhalter from FINIEN

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.