Short and actionable (5/22)

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Ensure the tagline is short and actionable and that it tells the audience something about your company that the logo and name not already convey. A great tagline for an established company conveys a feeling, whereas it is advised for new companies to launch with a more descriptive tagline (eg: ‘sport innovations for every athlete’) that over time, as the audience starts to understand the offering, can morph into a more emotionally charged line (eg: ‘just do it.’). 

Contributors: Fabian Geyrhalter from FINIEN

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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