One big problem with some platforms on social media is they can’t really track exactly where the lead source is coming from. I had clients tell me market me online for free and I will give you a percentage of the sale to you, however the industry doesn’t work like that. I can’t afford to invest my own time to a new client when I have paying clients that are demanding leads. In order to get proper leads they have to pay for them. Social Media is not free, it costs money to market on social media platforms. Social media won’t guarantee you new customers or any exclusive leads. You can’t really measure metrics like you can with a customized dashboard or software. Lastly not everyone knows how to properly market on Facebook Ads, Instagram, Twitter, and SnapChat. Most platforms are complicated to use and one can really lose money while setting up accounts the wrong way. One needs to know what kind of demographic to go after. If someone doesn’t know their industry well enough they could be catering these services or products to the wrong crowd.
Contributors: Reuben Kats from GrabResults,LLC