Our company uses LinkedIn’s sponsored posts for marketing our services. While these promotional posts are not free and cost a little bit per day, you have control over the budget and how much you’re willing to spend. You also control who sees the posts through demographic targeting by choosing which geographic area you would like your audience to be in, their age range, and their professions.
We have found that sponsoring really unique content, like original videos, works best. Don’t forget to include a link back to your website in the sponsored post! You always want people to go to your site and learn more about your business and services. You want them to act immediately after seeing your ad, and linking to your website is an easy way to get them to do this.
Contributor: Keri Lindenmuth