With so many apps on the market, you need to have an explanation as to why yours is worth spending time and memory on. Is it your beautiful UX design? Is it more optimized than others? Is there some sort of game within your app? Pick something that differentiates your app, and be confident when you proclaim it. If it really is good, people will be glad to know about it.
Contributors: Alice Donoghue from TheAppLabb