The Bigger The Decision, The More Important (9/9)

There are countless ways market research can shape businesses, and the bigger the decision, the more important market research is. The reason why I got into market research is that I saw that there was a lack of upfront work done by founders and company leaders to really understand their customers, competitors, and business plans before making huge decisions that have a heavy financial and potentially emotional weight.

Contributor: Alex Mauritz from

Written by James Metcalfe

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