The Challenger Sale by Brent Adamson and Matthew Dixon (11/12)

Sales cycles are longer. People are more risk-averse than ever. Decisions are being made by committee, rather than individuals. You can fight back however by providing unique insight that gets prospects to think about something they didn’t even know they needed to worry about. If you sell a technical product or service, this is a must-read.

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Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute

Written by Taegan Lion

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