The Challenger Sale by Matthew Dixon and Brent Adamson (5/22)

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At PARiM Workforce Software we have found success in implementing the approach documented in Challenger Sales which emphasizes outlining the modern day, online-first, buying process in large B2B sales. It is the only comprehensive approach that we have found that focuses on finding consensus amongst the various stakeholders involved in the buyer’s organization.

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Contributors: Robert Jakobson from PARiM Workforce Software

Written by Taegan Lion

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