I took his class in business school and this is a classic. It takes you through all the steps with frameworks, rules and tools to be successful. Another classic is Jim Collins¹ Good to Great which shows how any company can transition to become better. These books give you the questions, mindset, inspiration and motivation to create a strategy for your business so that you are in the right frame of mind to think big and set your business apart. There are plenty of templates online to follow to draft a plan but it is the thinking behind it that really matters and these books help you think better and more clearly.
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Contributors: Paige Arnof-Fenn from Mavens & Moguls