What really helps is having an answer to the What do you do? question that is interesting and compelling enough to elicit those follow up questions and conversations! That’s why I work with my clients on professional branding for themselves and their firms. We all have some interesting stories to share and a great idea of who we work with best. Our 30 second commercial needs to summarize that in an intriguing way to make the other party want to learn more.
Contributors: Elene Cafasso from Enerpace