The “What do you do?” question (7/13)

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What really helps is having an answer to the What do you do? question that is interesting and compelling enough to elicit those follow up questions and conversations! That’s why I work with my clients on professional branding for themselves and their firms. We all have some interesting stories to share and a great idea of who we work with best. Our 30 second commercial needs to summarize that in an intriguing way to make the other party want to learn more. 

Contributors: Elene Cafasso from Enerpace

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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