Until January of this year, I never knew what HARO was. I joined a new company at that time and they introduced me to this community.
I primarily use it to search for PR opportunities for the company, as well as our clients. However, I found it to be very useful for inspiring content ideas for blog posts, both internally and for our clients. It definitely provides new perspectives on subjects that I’ve worn out or hadn’t considered before.
So, for me, HARO is great for new opportunities, but the largest benefit I get from it is helping give my brain a boost and consider new creative angles for content.
Contributor: Jessica Wright