Total Integrated Marketing: Breaking the Bounds of the Function (10/37)

Not many books in college change your life, this one changed mine. So many start-ups forget that marketing is not just ads or Facebook posts, but instead is the creation and communication of your brand through every action your business takes. I consider this to be the foundational text on marketing communications as a business solution, not a tactic.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Christina May


Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.