Seth Godin sets a backdrop of mankind’s need for community, and brilliantly points out this generations need – and fear – of community building. Tribes is a wake-up call to those ‘sleepwalking’ thinking they are doing their company, or their family, or themselves, good, by keeping a low profile. Godin speaks about our primal need to connect, and the disenfranchised feeling of so many waiting for connection.
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Contributors: Nate Masterson from Maple Holistics