We believe that lead generation needs to be a value exchange. What can you offer someone in return for giving up their contact information? Think outside swag and coupons. One way to entice (and excite) someone is through a unique, exclusive brand experience. This could be through a live event registration, offering a virtual reality simulation or giving them a thrilling zip line ride. If the experience ties back to your new company, product or offering, you’ll be able to move someone completely through the sales funnel: brand awareness through conversion. Whether it’s event-based or done through guerilla marketing efforts, activating your brand with in-person experiences can build your user base quickly. Startups who have successfully used experiential marketing to grow brand recognition include: Casper with their nap pods, Slack with their brand-owned events and Justworks with street marketing kiosks.
Contributors: Emily Fritz from Dio