This book highlights the importance of targeted content and user experience when it comes to digital marketing in a world that is saturated by an endless flow of irrelevant information. I have learned how to create content that is engaging to viewers and users beyond the actual message itself where the true power of digital marketing builds returning viewers through community building and ‘content addiction’. This book is a must-read for anyone who wants to build marketing strategies that generate returning viewers and amp up their engagement.
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Contributor: Yun Ma | LinkedIn