Work On Your Skating Before You Work On Your Slapshot (2/22)

If you don’t have your fundamentals mastered then you won’t be able to get into position to score a goal. That means having your content marketing solid, your infrastructure on point, and your sales guys well trained. What good is media PR if you can’t handle the workload that’s coming?

Contributor: Emmanuel Frost, CEO & Co-Founder from brandalignmentinc.com