- Remember, your personality becomes your brand. It is important to preserve your authenticity because if you don’t, your followers will quickly lose interest.
- Don’t try to be someone else!
- Be sure your logo represents you. Your logo, in particular, is a distilled drop of your entire visual brand into one iconic, powerful mark meant to entice and inspire. Are you a cute and sweet valley girl? Use a logo that is delicate and girly. Are you a badass CEO that may occasionally drop the f-bomb? Use a logo that conveys ruggedness. Take the time to really figure out your brand’s mood before coming to a final decision on the logo
- Colours convey mood! You may have heard a little about colour psychology, especially when it comes to marketing and branding. You may, for instance, be aware that red often evokes feelings of passion or anger, green for health, and blue can show serenity. So a yoga studio probably wouldn’t want to use red, and a beard oil company wouldn’t want to use pink!
- Great headshots are often overlooked; Your headshots are often times the first impression people get of you, especially in this increasingly web-based life. Hiring a professional photographer to supply you with not only headshots, but lifestyle photography can make or break your following. Never underestimate the power of lifestyle photos!
Contributors: Kimberly Cruickshanks from Fuze Branding