Zero to One by Peter Thiel (8/16)

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Zero to One by Peter Thiel talks about how creating an entirely new category vs. incremental change – is the key to powerful innovation. Rather than being a competitor, Thiel suggests it’s better to own a category and not compete with anyone – and his personal experience driving PayPal’s beginnings back up his insights with relevant anecdotes that are highly enjoyable to read.

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Contributors: Tim Brown from Hook Agency

Written by Taegan Lion

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