Taegan Lion
Want to improve your business writing skills? These are the 3 books you should be reading.
#1 Epic Content Marketing by Joe Pulizzi
Joe Pulizzi is a genius. He's the father of content marketing and his book will help your company target and tackle your origin story. Every company has an awesome story to tell and Pulizzi walks you through the telling of your personal brand story. Business writing needs to be heavily customer-focused writing, so studying the words of the man who started the content marketing craze is invaluable.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Chad Zollinger from BestCompany
#2 Shoe Dog by Phil Knight
Reading the origin story of Nike may not give you step by step guide on how to write, but it does teach you that success is derived from passion. Knight thought of his company as a child. It struck me that if we considered our writing to be something more meaningful and personal than simple content, then it will automatically be more helpful to readers. Though it doesn't address writing directly, Phil writes with passion. It's a hard book to put down.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Chad Zollinger from BestCompany
#3 10 Steps to Successful Business Writing by Jack E. Appleman
I believe this book offers the most effective strategies for achieving better results from your writing. A few reasons why:
- First edition (published in 2008) was publisher’s second-best all-time seller and was at times Amazon’s top seller in its category
- Offers practical approaches such as “Write like you speak” to free yourself to express clear, uncomplicated thoughts.
- 10-step approach offers an easy-to-follow and powerful method of instantly improving your writing.
- Explains how to apply writing skills to all forms of social media.
- Discusses how better writing drives business outcomes.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Jack E. Appleman from Successful Business Writing
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