13 Books To Read On Business Branding

This book is essential reading for modern business leaders. It covers how powerful and effective modern marketing should share a company's brand story with its customers through content marketing. Brands in Glass Houses discusses how to engage with customers with transparency and honesty, and details the most effective strategies for doing so. The experienced authors share their detailed knowledge of the marketing lifestyle in the content marketing world and explain how providing your readers with compelling stories will increase sales for your business. Essentially, the book covers how successful companies communicate with their customers, rather than talk at them.

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• For readers in the USA

Contributor: Charlotte Powell from iPresent

As the title implies, this book is a complete guide on everything an entrepreneur would need to know about business branding. It describes a five-phase process for branding that can be applied to almost any business. Some examples of what the book helps entrepreneurs with are application design, brand strategy, and business identity. The latest edition of the book, the 4th edition, is updated for modern business, with more of a focus on social media and digital presence. I personally found this book very helpful in creating Advancing Science Worldwide’s brand identity.

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• For readers in the USA

Contributor: Rithvik Musuku from Advancing Science Worldwide

I enjoyed reading this book because it provides a clear guidance on how a business owner can assist clients to understand the compelling benefits of using business owner's products, ideas, or services.

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• For readers in the USA

Contributor: Alina Trigub from SAMO Financial

The old way of marketing with Pricing, Promotion and Publicity is dead. You need to become a Purple Cow to stand out and be recognizable.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

Leaders with the most influence all think, act and communicate the same way, which is the opposite of everyone else. Most explain what or how they do it, but when you start with “Why” you don’t manipulate, but inspire action.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

We can improve the world to become a better place by embracing our originality. Choose ideas and values that go against the grain, battle the norm and outperform old traditions.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

The Internet is the best tool to take a hobby or obsession and begin making money doing it. Gary began sharing his stories of success, FOR FREE, and was able to turn his personal brand into a multimillion-dollar business.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

This How-To Guide shows you ways to improve rankings on Google, build and promote a blog for your business, as well as growing and nurturing communities on social media.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

Many start-ups get bogged down or focus on the wrong priorities, but Guy takes you from raising money to hiring the right people, to brand positioning, and onward to creating buzz, through fostering a community and more.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

Cialdini shares the psychology of why people say yes and how to apply these understandings with six universal principles. How to defend against the principles to navigate objections, toward success is also covered.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

The secret to climbing the ladder of success is reaching out to other people, to leverage the power of relationships, so that everyone wins. By helping friends connect with other friends and constantly “pinging” even when you don’t need anything, you enable an easy ask when the time is right.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

In order to have the magic moment when something spreads like wildfire, you need to have 3 types of people; the maven that knows everything, the connector to facilitate your network, and the sticker or salesperson to drive the idea to the right audience.

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• For readers in the USA

Contributor: Stephen Seidel from The Seidel Agency

If you're looking for a comprehensive book, which covers everything from branding best practices to how to test brand concepts most efficiently, and even contains a 200+ word glossary for the entry to mid-level (acting) brand strategist, this is the one! There is a little bit of outdated material (it was written in 2005), but the essence of the book is about attitude - and, this book does a great job of showing you how to best portray your brand.

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• For readers in the USA

Contributor: Reuben Yonatan from GetVOIP